Ecommerce revenue in Spain reached €114.812 billion in 2025, 5.7 times the figure from 2015. More than 29 million people are now shopping online in the country.
Ecommerce in Spain has increased from generating €20.013 billion in 2015 to €114.812 billion in 2025, which means multiplying the business volume by 5.7 over a decade. This is reflected in data from the National Commission on Markets and Competition (CNMC), which shows accumulated growth of 473.7%, with an average annual rate close to 19%. According to camarabilbao.com, the agency also records year-on-year increases exceeding 20% during 2025.
The number of transactions has grown even more than revenue: from nearly 300 million online transactions in 2015 to over 2 billion annually today. This figure reflects that consumers are shopping more frequently and for more everyday needs, a change in habits that positions digital presence as a strategic factor for local commerce.
Consumer shopping habits have permanently changed, and digital presence has become a strategic factor for gaining visibility, attracting customers, and expanding markets.
In total, more than 29 million people shop online in Spain, according to sector data. For SMEs and freelancers, this evolution opens opportunities to expand markets beyond the physical establishment, although it requires adapting the business to new sales and customer service channels.
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