BBVA has achieved nearly €3 billion in profits in Mexico in the first half of 2026. The CEO, Onur Genç, states that the institution has gained market share despite competition from neobanks.
In the first half of 2026, BBVA obtained nearly €3 billion in profits in Mexico, representing 44% of the total. The CEO of the institution, Onur Genç, has stated that the institution feels capable of competing with the neobanks entering the Mexican market, highlighting that over the last five years they have increased their market share, even in competitive segments such as credit cards, according to expansion.com.
Genç commented that, despite the arrival of new fintechs, BBVA has managed to remain strong, being considered one of the best in the sector. In this regard, he mentioned that 84% of the 4.7 million new customers acquired in Mexico over the past year registered through digital channels.
The executive also highlighted that BBVA has 15,000 ATMs in the country, which is a competitive advantage that new entrants cannot replicate. Currently, the Spanish bank has a market share of 26% in Mexico, a country where cash remains relevant.
Genç also addressed the economic situation in Mexico, indicating that, despite uncertainties due to US tariffs, exports to this country have grown by 16% up to July 2026. However, the bank maintains its focus on strengthening its presence in the consumer and business sectors in Spain, despite the intense competition in the mortgage business.
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