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CHAR

Latest CHAR news

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Illustrative image: overhead view of a football field with orange powder markings on the grass.

Companies

Cheetos launches a cheese referee that gets it right more than VAR

Cheetos introduces CHAR, a cheese referee using orange powder to call fouls, getting it right more than VAR in the 2026 World Cup.

Beatriz Lorenzo Aguirre · 26 July 2026