Kimberley Byrom, global director of Match Hospitality, is preparing for the Madrid Formula 1 Grand Prix. The event, which will take place from September 11 to 13, is expected to attract 70% of Spanish fans.
Kimberley Byrom is the global director of Match Hospitality, the company responsible for managing high-profile sporting events, such as the World Cup in Qatar and Formula 1 races. Throughout her career, she has worked with luxury brands such as Alexander McQueen and Loewe, which prepares her for her new challenge in Madrid.
Byrom highlights that the Madrid Grand Prix, scheduled for September 11 to 13, is set to become a key destination on the Formula 1 calendar. The executive notes that “Madrid has everything to be an ideal destination on the F1 calendar,” emphasizing its international connectivity and proximity to points of interest.
Expectations are high, as it is anticipated that 70% of attendees will be Spanish. “We are seeing a very strong response from the local market, which is great news,” Byrom states. With a completely new circuit, many fans will have the opportunity to experience a significant moment in the history of Formula 1.
Additionally, the proposal for Club 91, an exclusive hospitality space at the event, has generated great interest, with prices around 5,000 euros for boxes, which are already nearly sold out. Byrom indicates that the profile of attendees is diverse, combining both corporate clients and end fans.
This event reflects the growing interest in major events in Spain, a country that has demonstrated its ability to host renowned competitions. According to Byrom, “we are in an economy where experiences are becoming increasingly important.”
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