The Cámara de Sevilla Foundation inaugurates the exhibition 'Roots and Legacy', which reviews the advertising of century-old businesses such as ABC de Sevilla, Ybarra, or Inés Rosales. It will be open until October 5 in the Plaza de la Contratación.
The Cámara de Sevilla Foundation has opened to the public the exhibition 'Roots and Legacy', a journey through the advertising of some of the oldest shops in the city. The exhibition occupies the exhibition hall of its headquarters in the Plaza de la Contratación and will be available until October 5.
The project, curated by educators Isabel Jorquera and Beatriz Cuevas, brings together posters, photographs, advertisements, and news that document the history of century-old companies such as ABC de Sevilla, Ybarra, or Inés Rosales. The initiative aims to recognise the history of these businesses, inspire new entrepreneurs, and provide a cultural reading of the commercial evolution of the capital.
Students from different courses of the Degree in Advertising and Public Relations at the EUSA University Centre participated in the inauguration. During the event, Jorquera explained the origin of the exhibition:
"There is little culture and great ignorance among students about the history of Spanish brands, and especially Andalusian ones. It is a great legacy that needs to be remembered, because by studying the advertising of a city, one understands how its people lived. Therefore, with this exhibition, we want you to walk through Seville a hundred years ago, to see how we were. Valuing this is the great objective."
The researcher Juan Carlos Rodríguez Centeno summarised the purpose of the exhibition with a recurring idea in his speech:
"You arrive at the bar and the first thing you find is the ABC. You order a toast and it is served with Ybarra oil. What else do we find along the way? Two century-old temples of Seville pastry like La Campana or Confitería Ochoa, which surely smell of Orange Blossom Water. And what can we say about Inés Rosales... just mentioning her and you have her in front of you. Brands that are part of our emotional history (with a lowercase h)."
The general director of Inés Rosales, Juan Carlos Espinosa, also spoke, alongside the director of EUSA, Raúl Matres, who encouraged young people to "take advantage of the opportunity to live in a city that continues to bet on tradition."
The exhibition can be visited at the headquarters of the Cámara de Sevilla Foundation, in the Plaza de la Contratación, until October 5. Admission is free and the usual hours of the hall are in the morning and afternoon, although it is recommended to confirm before visiting.
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