Volkswagen is considering withdrawing the Seat brand to focus on Cupra, according to reports. The decision could be made official after a board meeting this Friday.
The German automotive group Volkswagen is contemplating eliminating the Spanish brand Seat as part of its transformation plan to improve the consortium's competitiveness and efficiency. This information, reported by the German economic weekly 'WirtschaftsWoche', suggests that Seat production could cease by 2029 at the latest.
The Volkswagen board has indicated that this measure is a drastic cost reduction, reflecting the challenging economic situation of the group. The resolution will be voted on by the supervisory board at its scheduled meeting this Friday.
For its part, sources from Seat have stated that
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