A Morgan Stanley study reveals that only 24% of S&P companies have noticed productivity improvements thanks to artificial intelligence. Companies' priorities remain centred on cost reduction rather than generating new opportunities.
A recent report from Morgan Stanley indicates that in the first half of 2026, only 24% of companies in the S&P index have reported an increase in their productivity due to the adoption of artificial intelligence models. The information, advanced by expansion.com, highlights that despite growing social concern about AI, corporate adoption is progressing slowly.
The study reveals that 55% of the board members surveyed acknowledge that their companies, including both listed and family-owned, have not managed to generate additional value from AI. Furthermore, 52% of the organisations consulted prioritise cost reduction over creating new business opportunities, which only interests 30%.
Another important finding is the limited involvement of boards in the AI adoption strategy; only 9% feel highly involved in this process, which hinders the creation of significant value from this technology. The frequency with which AI is addressed in board meetings is also limited, with only 15% dedicating time to its impact in each meeting.
The adoption of AI presents advantages but also limitations that hinder its integration into decision-making. As AI models continue to improve, companies must take a proactive approach to understand their potential and govern their implementation properly.
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