Tim Cook will conclude his term as CEO of Apple this Tuesday, handing over the position to John Ternus. Cook has led the company for 15 years, achieving a 2000% increase in stock value.
Tim Cook will leave his role as chief executive of Apple this Tuesday, passing the baton to John Ternus. According to expansión.com, Cook has been at the helm of the company for 15 years, a period during which he has maximised revenues and optimised the supply chain.
During his tenure, Apple's market value increased to 4 trillion dollars. The company's shares have grown by more than 2000% since Cook took office, and the company has returned over one trillion dollars to its shareholders through buybacks and dividends.
Apple has sold 3.1 billion iPhones since 2011, a product that accounts for approximately half of its total revenue. Currently, there are more than 2.5 billion active Apple devices worldwide.
However, Apple's reliance on manufacturing in China has faced criticism. Cook has encountered significant challenges, such as a drop of 638 billion dollars in market capitalisation following the imposition of tariffs by the United States in 2024.
Cook's legacy also includes the creation of new hardware categories, such as the Apple Watch and AirPods, although the company's main products have not changed significantly since 2011.
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