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Soft Power in Leadership: Keys to Sustainable Success

Manuel López Torrents proposes a leadership based on trust and soft power, with six keys to success.

Álvaro Sáez Ferrer
Álvaro Sáez Ferrer
· 2 min read

Manuel López Torrents, author of 'Soft Power: Leadership in the 21st Century', outlines keys for effective leadership. He proposes an approach based on trust and talent management rather than fear.

Effective leadership is based on trust and the ability to influence rather than impose authority. According to the publication expansion.com, Manuel López Torrents, author of the book 'Soft Power: Leadership in the 21st Century', highlights that true power is not obtained through position, but through actions that generate commitment and respect.

López Torrents proposes six keys to achieving successful leadership: overcoming ego, fostering civility, trusting in talent, prioritising objectives, exercising authority without violence, and adequately compensating staff. "Organisations function better when they are based on trust, respect, and shared responsibility," explains the author.

The expert warns that many organisations still operate under a hierarchical model based on fear. "Phrases like 'You have a minute' generate more panic than a letter from the Tax Agency." He suggests that leadership should be approachable and focused on a shared purpose.

Finally, he emphasises that leadership based on soft power does not guarantee immediate results, but it does promote more reflective and responsible management. Fostering a positive work environment, where remote work and flexibility are essential, increases employee commitment and happiness.

Álvaro Sáez Ferrer

Written by

Álvaro Sáez Ferrer

Redactor

Economista por ICADE y una de las pocas personas que disfruta leyendo la ley de presupuestos. Cafetero, padre a tiempo completo y azote de la letra pequeña; en Iber Empresa escribe de economía y fiscalidad.