The Bilbao Chamber identifies ten common mistakes in digital internationalisation, from lack of strategy to logistics or SEO. Avoiding them improves the profitability of online expansion.
Digitalisation has made it easier for even small businesses to sell in global markets without large initial investments. However, according to an analysis released by the Bilbao Chamber of Commerce through its portal camarabilbao.com, many companies make mistakes that limit their international potential. The entity has listed the ten most common mistakes, which range from strategic planning to content adaptation or customer service.
The first mistake is thinking that digital eliminates the need for an international strategy. Selling online in another country requires market analysis, prioritisation of countries, and a clear roadmap. Opening an online store or launching campaigns without defining target markets can result in inefficient investments and limited results.
The second mistake is failing to adapt content to the target market. Translating a website or catalogue does not guarantee success: messages, images, cultural references, and value propositions must be adjusted to the habits of each country to build trust and increase conversion. A campaign that works in the local market may be ineffective in Germany or France if the tone, references, or arguments are not adapted.
Although the complete analysis includes ten points, the first two already highlight the importance of planning and localisation. The Bilbao Chamber, which offers international digitalisation programmes, insists that identifying these mistakes is the first step to turning digital into a real competitive advantage.
"Selling online in another country is not 'exporting without effort'. It requires market analysis, prioritisation of countries, and a clear roadmap"
The information, originally published by the Bilbao Chamber, details that other frequent mistakes are related to logistics, SEO, or customer service. For SMEs and freelancers looking to start or improve their digital expansion, the entity recommends reviewing these aspects before venturing into new markets.
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